DESIGN CONCEPT 1
The idea here is that the women really wants a Heaven and with the price being leaner, the size being leaner and lastly Indulgence being the only way to treat oneself, she approves that she can have a Heaven. And at the end we put in a little title for each and in this case it was the thought that counts … thus HEAVEN IS A THOUGHT FORM

DESIGN CONCEPT 2
The idea is the same as above but aimed at the younger generation of women and students as the caption states Leaner Price + Leaner Size = Indulgence. At the end, the title is HEAVEN IS A FORMULA, giving that same idea of change of mind as above but this time it is now a clear cut formula which cannot be disputed.

DESIGN CONCEPT 3
This idea is that it is in our everyday life that indulgence is the only way to treat oneself in that HEAVEN IS LOVE. With this there are numerous ideas which we can progress to such as HEAVEN IS SEXY, HEAVEN IS OUR FAMILY and so forth.

By going this route, you can target the whole feminine market focusing on each individual segment.

The Nu Metro promo – I feel it would be a great idea to do a website concept either on Heaven’s website or Nu Metro themselves and people can enter an online competition or buy a Heaven Ice-Cream at Nu Metro and receive a free ticket for your partner (or half price) thus promoting the idea of GIVE THE LUXURY OF INDULGENCE…