Sony Playstation Advertising Campaign

The idea was to relate gaming experience to our everyday life, or involving it into our everyday life. This campaign was one of our first digital shoots, as digital photography was very new then, it involved a lot of visualising and retouching. We also put in very colourful backgrounds to give the photography more excitement and make it more modern around the everyday items.

Advertising Campaign 1

“YOU’LL WANT TO BE
LEFT ALONE. EAT A
HEALTHY BREAKFAST.”

This was the first of a series of advertising campaigns marketing Sony Playstation Gaming. The idea was to relate it to our everyday events making the gaming experience part of our life, or involving it into our everyday life, in this case incorporating the start of the day as breakfast.

Advertising Campaign 2

LACK OF APPETITE IS ONE OF THE 1ST SIGNS OF ADDICTION

This was a the second of a series of advertising campaigns marketing Sony Playstation Gaming. The idea was to show the addiction by a loss of appetite as the game becomes more intense. Use of a simple title and an image was done to give the consumer the story.

Advertising Campaign 3

YOUR BRAIN AFTER THE GAME

This was the third of a series of advertising campaigns marketing Sony Playstation Gaming. Here as we come to the end of the gaming experience and the after- effects one experiences to highlight the intensity of the game and gaming effects.

Advertising Campaign 4

YOU CAN TELL WHO PLAYS

This was the fourth of a series of advertising campaigns marketing Sony Playstation Gaming. This is giving an identity and an achievement to the gamer. The gamer receives an A MARKING which is the Sony X on the gaming console showing the gaming scars.

Advertising Campaign 5

ONE DAY YOU’LL HAVE TO STOP

This was the fifth of a series of advertising campaigns marketing Sony Playstation Gaming. This relates to the only way you can stop in this life or the life of the game whichever comes first. The idea of this campaign is to have similarities in the game and real life so as to give the impression of the game being real.